The event sold out in less than 24 hours. When The Portrait Masters Conference launched in 2017 in Indian Wells, California, it was the first official gathering of the community of photographers who had grown their creative skills and business acumen with the help of SBE and TPM. “It’s been an incredible journey to get here, and I couldn’t be more excited to work with everyone at Emerald. Plus, I get to work with Arlene Evans again, and that always brings a smile to my face!” A Growing Community of Photographers “We are going to learn a lot from each other, and the opportunity to grow SBE/TPM and our conference is really exciting!” Varanakis tells Rangefinder. Bryce, Varanakis and their partners are excited to continue growing their businesses in collaboration with Emerald and the team behind its photography brands. Evans, Swanson, Varanakis and Andersen later worked together at CreativeLive, the online education business Swanson co-founded, and where Bryce also taught popular classes.Īll of these connections give a reunion feel to the joining together of these companies with Rangefinder + WPPI and Emerald’s Photo Group. Of course, the rest is history.”īryce also met and connected with two of her future business partners, George Varanakis and Craig Swanson, at WPPI, where Varanakis was a longtime Show Director and Group Publisher for Rangefinder. “She forwarded the beautiful images that Sue had taken of her, and felt that it was important for the WPPI audience to learn more about her. “I first learned about Sue from a photographer in Australia who had attended WPPI,” Evans recalls. It was Arlene Evans, Content Director of Emerald’s Photo Group, who first invited Bryce to speak at WPPI. She delivered a keynote address at WPPI and hosted the WPPI U stage in 2011, and emerged as a powerful, inspiring educator in part through her appearances at the event. She first attended WPPI as a student in 2010, traveling from her then-home in Sydney, Australia, to learn and take part in the conference, which is held annually in Las Vegas. The move to join forces with Rangefinder + WPPI as part of Emerald’s Photo Group represents something of a homecoming for Bryce. Bryce, Varanakis Reconnect with their WPPI Roots The founders of Sue Bryce Education and The Portrait Masters: Aaron Andersen, George Varanakis, Bryce and Craig Swanson. She and her partners went on to launch The Portrait Masters (TPM), which includes an online education platform and annual conference featuring some of the most sought-after photographers and educators in the world, including Matthew Jordan Smith, Lara Jade, Felix Kunze, Michele Celentano, Pratik Naik and Kara Marie. “I became an educator because I truly loved the business model I created, the journey to being self-employed, the personal growth and the transformation this brought to my life-and I needed to share that,” Bryce said recently of her decision to create SBE. Photo courtesy of Sue Bryce.īryce, who grew up in New Zealand, built successful portrait photography businesses there and in Australia before moving to the U.S., where she has become a photo industry leader and mentor to thousands of other photographers. Sue Bryce taught some of her first classes at WPPI, and emerged as a powerful, inspiring educator in part through her appearances at the event. Bryce and her partners Aaron Andersen, Craig Swanson and George Varanakis, built the e-learning platform into a source of information, creative inspiration, mentorship and community for its members. Photographer and educator Sue Bryce co-founded Sue Bryce Education (SBE) in 2015 with a goal of drawing on her own experiences to teach and encourage others to create successful portrait photography businesses. The acquisition adds two successful online education platforms and an intimate annual conference and tradeshow to Emerald’s photography brands. Sue Bryce Education and The Portrait Masters have joined Rangefinder + WPPI and PHOTOPLUS as part of Emerald’s Photo Group, it was announced today. Updated January 12, 2022: Sue Bryce Education has a new name- The Portrait System-as well as new membership features, courses and more.
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